Saturday, June 25, 2011

Visual Search platform

Image representing Cortexica as depicted in Cr...Image via CrunchBaseA technology is found and being used in smart phones which is called visual search tool. We can take a snapshot of the product with the mobile phone and it will automatically pull up online pricing information. Interesting isn’t it this technology, developed by Cortexica, a start-up spun out of research conducted at Imperial College London, has already been used to create a wine comparison application called WINEfindr.


Visual Search platform uses techniques inspired by the human vision for different lighting conditions. It identifies the object size or intensity they appear in the image. This makes it possible to identify products at a distance or even while they are moving. Cortexica's technology can also spot logos and objects in videos also. This makes user to find anything in a fraction of second. Searching the product with a key word is moved away in this generation. It will be boom to modern ear and help us big time in near future.
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